Anina has almost 20 years of experience working with top international brands in Southern Africa. Luxury brands and the African continent are her passion and forte. She has assisted the strategic positioning of many of the world’s leading luxury brands in the Southern African marketplace, giving her an intimate knowledge of the high net-worth consumer and luxury environment.
After years in the luxury retail industry, her last being marketing director for Shimansky, Anina’s drive and prompted her to start VIVIDLUXURY in 2007. A creative at heart, she quickly carved a niche in the marketplace, as brands started flooding the continent needing guidance. With an early start in the industry and unmatched expertise, Anina has grown VIVIDLUXURY into a successful communications agency with unmatched luxury industry expertise. Today, 7 years later, the agency boasts many top international luxury brands and continues to build on its prestigious portfolio. With a handful of awards under her belt, Anina is excited to grow the agency’s African footprint, ultimately providing luxury brands with valuable expertise when entering this emerging market.
Anina is well respected for her luxury industry opinions. She was a speaker at South Africa's first Luxury Summit and has been interviewed by a plethora of publications such as Destiny, Entrepreneur, Forbes Africa, Fabulous Woman and Sunday Times.
She's the person luxury brands want: a consummate professional whose personal and business philosophy hinges on her passion for the world of luxury and her commitment to professional service and unmatched excellence. She continues to mentor and guide her team of industry professionals in order to over-deliver on every campaign and project.